Why founders work with me
You get advice from someone who has done the job.
You're carrying all of it: the vision, the risk, the next move, often on the same day. I know the feeling. I've built companies from nothing and run the marketing that grew them.
So every framework, audit, and roadmap you get comes from active practice: real campaigns, real budgets, and real accountability. The point of all of it is marketing that moves your revenue.
4x
Founder
10+
Years in marketing
Top 40 Under 40
Albuquerque Business First
NMSA Innovation Award
Through Los Alamos National Laboratory
As a founder
- Built four companies from zero
- Wear every hat, often all at once
- Feel the risk personally
- Run my own business on AI workflows
As a marketer
- Paid media, brand, and growth
- Agency side and startup side
- Systems that keep working after I leave
- Websites and AI tools built start to finish
Industries
Software as a service (SaaS), manufacturing, agriculture, business-to-consumer (B2C), e-commerce, direct-to-consumer, hospitality, and business-to-business (B2B) services
Education
Bachelor of Business Administration, UNM Anderson School of Management
Data Science certificate, CNM Ingenuity
Full Stack Web Development certificate, CNM Ingenuity
What I do
Where founders bring me in.
Four connected areas of work, each one building on the last. You start wherever your business is today.
Position
Market research, competitive analysis, customer definition, positioning, and messaging.
Build
Brand development, intellectual property strategy, packaging, websites, AI workflows, and sales materials.
Go to Market
Launch strategy, channel planning, customer acquisition, and marketing execution.
Grow
Marketing performance, optimization, the customer journey, and growth strategy.
My approach
- Discover
- Research
- Validate
- Protect
- Build
Every great idea needs a strategy. Yours included.
In their words
"Lauren brings a unique combination of creativity, strategic thinking, and a genuine passion for helping entrepreneurs and businesses succeed. ... Beyond her professional expertise, Lauren is someone who genuinely cares about the people she works with."
Let's talk
Building something? Let's bring it to market.
Tell me what you're building and where you're stuck. I'll reply within two business days with the best next step for your business.
Book a 30-minute Strategy Session