Assess Your Marketing

Selected work

Strategy, decks, brands, and products that moved the needle for founders.

Each project started with a business problem and ended with something the founder could take to market.

01 / Strategy

Market Intelligence & Go-to-Market Strategy

Research that leads to smarter decisions.

Who will buy, who you're up against, and where to spend first are still open questions.

Kytyra slide charting seventeen competitors across three markets, descriptions redacted
EnviTrace competitors side-by-side slide, with all figures redacted
NeuroGeneces slide ranking the customer's five pain points, quotes redacted
LQ Digital one-pager, front: who we are and proof of performanceLQ Digital one-pager, back: how we operate, services and proprietary tools
KytyraMarket prioritization and commercialization strategy
EnviTraceCompetitive intelligence and customer acquisition
NeuroGenecesCustomer insights and market positioning
LQ DigitalCompetitive messaging analysis and website positioning

02 / Storytelling

Pitch & Investor Decks

Ideas that inspire confidence.

Investors and buyers decide in minutes, and your pitch needs longer than that.

NM Startup AlliancePitch deck to the New Mexico Economic Development Department
Terra LunaInvestor pitch deck and strategic narrative
American ExcelsiorSustainability report for the board
BENDERPitch deck for a plug-and-play evaporative cooling pad

03 / Brand · Web · AI

Branding, Web Development & AI

Build the brand. Launch the website. Automate the growth.

Your business has grown past your brand, your website, and the tools you run it on.

thegentlemanfarm.com
nmstartupalliance.org
birdiervpark.com
lqdigital.com
nmstartupalliance.org/investher
The Gentleman FarmBrand strategy, identity, website, and digital content
LQ DigitalWebsite messaging and digital positioning
NM Startup AllianceBranding, website, and marketing communications
Birdie RV ParkBranding and website development
"Before working with Lauren, my website was simply something I shared when people asked. She helped me see its potential. Today, it's a business system I use to streamline operations and drive growth."

Sandra Hirschberg · Founder, NM Startup Alliance

04 / Product Innovation

Product Development & Packaging

From concept to market.

Your product works, and now it needs to win on the shelf and with buyers.

The Gentleman Farm Premium Hemp Seed pouch, front and back
The Gentleman Farm Premium Hemp Bedding bag, front and back, in blue and cream ticking stripe
American Excelsior Premium upholstery foam roll sold at Hobby LobbyAmerican Excelsior Premium poly foam chair pad sold at Hobby Lobby
Remedi Aqua labelRemedi Surface Pro labelRemedi Air label
The Gentleman FarmHemp bedding, seed products, packaging, and commercialization
Turner ManufacturingProduct development and positioning
American ExcelsiorProduct differentiation, packaging development, and retail strategy
"What sets Lauren apart is her ability to translate complex ideas into clear, compelling messages that resonate with audiences."
Carlos Murguia · Managing Director, Arrowhead Innovation Fund
"I keep on thinking 'WWLD?' and reminding people to think about the audience instead of them."
Guadalupe Tofalo · Director of Affiliate Marketing, LQ Digital

Let's talk

See your problem here? Let's talk about it.

Tell me what you're building and where you're stuck. I'll reply within two business days with the best next step.

Book a 30-minute Strategy Session